Community Relations & Branding
The mission of LBCC's Office of Institutional Advancement is to create compelling, informative, and professional marketing and publicity campaigns to promote the College's mission, programs, resources, and overall value to the community.
The public relations team provides strategic and tactical advertising and marketing services, including brand management, positioning and messaging, creative, and market research. The department uses a range of media, community relations, graphic design, and new media tactics to communicate with a variety of audiences.
The department is also responsible for the development and implementation of LBCC's strategic communication plan. The team aids the College in reaching its strategic and operational goals by building awareness, preference and loyalty among its current and prospective stakeholders.
Please note: We have moved the majority of our links, forms, and other information to the employee-only interim net. This page is available as a resource for external users and our partners to better understand our brand in general.
Applicable Administrative Rules