Logos, Templates, & Guidelines

LBCC Colors & Fonts

 

Color Palette

Primary colors LB Yellow, LB Blue, and White carry the most visual weight in branding applications. Secondary colors are Sky Blue, Campus Maroon, and Grass Green. Tertiary colors hold the least visual weight. Oregon Gray is intended as a background color element only while Black is used for text, and tints (i.e. shades of gray) are used only for this color.

Primary

LB yellow

 

 


C0 M30 Y100 K0
R253 G185 B19
HEX FDB913
PMS 7549

lb blue

 

 


C100 M43 Y0 K30
R0 G91 B148
HEX 005B94
PMS 301

lb white

 

 


C0 M0 Y0 K0
R255 G255 B255
HEX FFFFFF
PMS White

Secondary

sky blue

 

 


C70 M15 Y0 K0
R39 G170 B225
HEX 27AAE1
PMS 299

maroon

 

 


C58 M93 Y62 K0
R135 G61 B90
HEX 873D5A
PMS 208

green

 

 


C67 M0 Y71 K17
R69 G161 B105
HEX 45A169
PMS 7731

Tertiary

gray

 

 


C4 M3 Y6 K7
R225 G224 B220
HEX E1E0DC
PMS Cool Gray 1

black


C0 M0 Y0 K100
R0 G0 B0
HEX 000000
PMS Black

 

Fonts: Sans Serif

Linn-Benton Community College uses Proxima Nova as its primary typeface. This is a very versatile typeface that comes in a variety font-weights. Extrabold, Bold, Regular, and Thin should be used the most frequently. Proxima Nova Regular is primarily used for body copy, while Proxima Nova Extrabold is used for headers. Proxima Nova Bold is used to emphasize text within body copy.

sans-serif fonts

 

Fonts: Serif

For decorative type or large headers, Adelle can be used. Adelle is an approachable and friendly serif typeface that brings warmth to the Linn-Benton Community College’s brand. This typeface should not be used as much as Proxima Nova, LBCC’s primary typeface. Adelle Bold and Regular are used the most frequently.

serif fonts