ADMINISTRATIVE RULE NO: 8025-05

RELATED TO POLICY SERIES NO: 8025

TITLE: USE GUIDELINES FOR LBCC LOGOS

PURPOSE

To describe the intent and oversight of the college’s logo, official marks and symbols, and overall brand attributes management.

COLLEGE LOGO

LBCC has one official college logo. Its use supports a consistent and clear image representing the college in the community. The college logo is used on all official college publications, the website, advertising and community promotion. Advancement stewards a core logo design that may also incorporate the name of LBCC education centers and major programs where appropriate and is responsible for creating / approving any new or modified logos and extensions.

Approved department and program LBCC logo versions may be added to letterhead and envelopes available through Printing Services. Official college publications are designed through the Advancement Office; however, the logo, and college brand guidelines are available for download on the Advancement Web page.

The college logo should not be stretched, distorted or otherwise altered. Do not use the logo in combination with any other logo or design element that would imply that it is a "new" logo. The logo size, color, placement must adhere to the Advancement Graphic Standards Guide available on the college Web site.

OTHER OFFICIAL COLLEGE MARKS AND SYMBOLS

In addition to the official college logo, the LBCC brand architecture also includes official marks and symbols such as the LBCC acronym, the Roadrunner image, approved sub-brands, colors and other iconography or symbols as described in college brand guidelines. Advancement maintains stewardship and approved use of these components as important visual representations of the college’s image.

The Linn-Benton Community College Seal is an official mark that exists outside of the college’s brand architecture as an enduring and historic symbol. Any modifications to the Seal require approval by the Board of Education. The Seal should not be used for ongoing marketing purposes or in place of the LBCC logo; rather it is used to signify official documents and sparingly to signify special college-wide occasions, achievements or milestones.

DATE OF ADOPTION: 11/17/98
DATE(S) OF REVISION(S): 08/13/15; 2/7/19
DATE OF LAST REVIEW: 08/13/15; 2/7/19; 12/01/22